Darius Fisher, president and co-founder of the online reputation management company, Status Labs, knows first-hand how vital reputation is. He’s been through and come out the other side of a high-profile PR crisis himself. His company offers digital marketing and public relations from their headquarters in Austin, Texas, but it’s reputation management he needed after his former company was found to have edited Wikipedia against their guidelines.
That was then and this is now. Status Labs launched four years ago, adding offices in Sao Paulo and recently in Fisher’s native New York. The company has grown to 30 employees and offers a full range of digital marketing and public relations skills. Their reputation management services are employed before, during, and after a crisis situation. Public figures, politicians, athletes and executives who engage Status Labs will receive an online “digital hygiene” clean-up, a kind of second chance for a good reputation strategy.
Aside from polishing up reputation, the 1,500 clients in 35 countries that Status Labs serves may use the company’s expertise to grow sales via an effective digital marketing strategy. Darius Fisher’s previous experience as a political consultant and copywriter give him an insider’s expertise to create a successful public relations campaign. “Our goal is to help clients look their best in search results,” Fisher said at the recent Impact 15 marketing conference where he was a featured speaker.
The presentation — “Why the First Page of Google Search is the New First Impression”– detailed the vital importance of protecting and managing your digital presence. Beyond the basics such as removing personal information online and from data broker websites, effective digital hygiene may involve going back over and removing ill-advised posts you’ve made on all social media platforms. But if that doesn’t do the job, Status Labs is sure to have an idea for a more thorough clean-up. Follow Darius on Twitter @fisherdarius for more news and updates.
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