Reputation Revamp

Darius Fisher, president and co-founder of the online reputation management company, Status Labs, knows first-hand how vital reputation is. He’s been through and come out the other side of a high-profile PR crisis himself. His company offers digital marketing and public relations from their headquarters in Austin, Texas, but it’s reputation management he needed after his former company was found to have edited Wikipedia against their guidelines.

 

That was then and this is now. Status Labs launched four years ago, adding offices in Sao Paulo and recently in Fisher’s native New York. The company has grown to 30 employees and offers a full range of digital marketing and public relations skills. Their reputation management services are employed before, during, and after a crisis situation. Public figures, politicians, athletes and executives who engage Status Labs will receive an online “digital hygiene” clean-up, a kind of second chance for a good reputation strategy.

 

Aside from polishing up reputation, the 1,500 clients in 35 countries that Status Labs serves may use the company’s expertise to grow sales via an effective digital marketing strategy. Darius Fisher’s previous experience as a political consultant and copywriter give him an insider’s expertise to create a successful public relations campaign. “Our goal is to help clients look their best in search results,” Fisher said at the recent Impact 15 marketing conference where he was a featured speaker.

 

The presentation — “Why the First Page of Google Search is the New First Impression”– detailed the vital importance of protecting and managing your digital presence. Beyond the basics such as removing personal information online and from data broker websites, effective digital hygiene may involve going back over and removing ill-advised posts you’ve made on all social media platforms. But if that doesn’t do the job, Status Labs is sure to have an idea for a more thorough clean-up. Follow Darius on Twitter @fisherdarius for more news and updates.

More information for Darius:

https://www.facebook.com/darius.fisher360

http://finance.yahoo.com/news/status-labs-president-darius-fisher-201700038.html

 

Article Recap: Talk Fusion

Florida offers us many wonderful things. Think orange juice, sandy beaches along with lots of sunshine, blue skies and palm trees. Another wonderful thing to come out of Florida is Talk Fusion.

If you haven’t heard about Talk Fusion, then you need to know that it is the world’s very first all-in-one Video Marketing Solution. That may sound complicated, but what it really means is that Talk Fusion can help you get and stay connected with customers.

In a recent news article entitled “Why Aren’t You Using Video in Email Marketing”, the author makes a very good observation. In our ever-increasing digital world, more and more people prefer to watch a video rather than read an email or other text. In fact, the author cites a revenue increase of up to 40%, open rates 20% higher and more click-throughs when using video in marketing based on a study by the Relevancy Group.

Talk Fusion founder, Bob Reina, discovered this in 2007 after he decided to put a short video in an email to friends. Upon being told it could not be done, Bob and a friend set out to prove otherwise. In just a short time, Talk Fusion grew to be rated 8th in the world among online video content providers.

If you’re still wondering why video is so popular in advertising, consider the time saved by watching a short video rather than combing through paragraph after paragraph of text. Consider that entire generations have been raised on a steady diet of video communication via movies, television shows, commercials and the internet. All of that and more contributes to the popularity and success of video marketing.

Now, don’t worry if you’re brand new to this concept. Talk Fusion is ready to help you walk through the process with both pre-set and customizable templates. Other options to investigate in the video marketing world are Streamsend and GetResponse.

Don’t get stuck in the past century. Keep your competitive edge by learning about and using a complete video marketing service to help your company soar to even greater heights of success.

Heading Towards Retirement, How Solo Capital Has Helped Me Feel Secure

 

Last week I finally retired from a full 35 years of working full-time to provide for my wife and children. I am slightly sad that I will no longer be involved with my daily routine that I have stuck by since I was a young adult, but I am also excited to finally relax and enjoy the next ten to twenty years of my life. Thankfully all my bills are paid ahead and I will be getting back the money I have been putting aside for my retirement fund all of these years. Many people avoid having anymore money taken out of their check than necessary, but I am here to say that it is more than worth it.

My youngest son who is 33 years old is thankfully following in my footsteps when it comes to my career path. He was hired by a man named Sanjay Shah years ago at a firm called Solo Capital where he started work as an accountant. From what I hear, Solo Capital is a professionally run company that does extremely awesome work with investing money. Sometimes I wish I would have become an accountant myself. Instead, I worked for union and was run to the ground my entire life. By run to the ground I mean worked until my fingers and palms literally bled. After 35 years of that, you could say that I am beyond physically tired of working.

When I think of my sons career path, I am thankful he never entered the union. Sanjay Shah has done him well by giving him great pay and teaching him everything he needed to know about Solo Capital. My son Jim is also hoping to one day gain an administrative position at the firm if things keep going as well as they are for him now. So far he has done nothing but please everyone at Solo Capital and bring brilliant ideas to the table for them. Although companies like hard workers, they like the guys come up with the ideas even more. My son has always had a brilliant mind when it came to business, so for him, these ideas are nothing but a normal though process for him. It is people like him that do gain the administrative positions for having such a creative mind that he happens to acquire.

Skout Fan Base Grows

Skout provides a lot of new possibilities to make friends. This is why a lot of people are going to this website. It has become one of the best possible ways for people that start some meaningful friendships. This app has become of the most exciting concepts in social media because there are millions of users. Most of these people are linked to other social media sites, but many others are actually only found on Skout. This is what makes it worth the time that it takes to sign up.

The site also has some interesting postings. There is an article on the Skout site that reports that 3 out of 4 people have online friends that they have never met in real life. This is interesting because some of these people ever will meet their friends that they made online. It is often the way that some people want it.

There are certainly more than enough opportunities for Skout users to meet friends that they make that are local. Many users are making friends worldwide though. The intrigue of connecting with people outside of your circle can be very enticing. People want to know about different cultures. They want to find out about different things. The Skout app allows a large number of people to do this without ever leaving their homes.

So many people have become tired of the bar scene. They are tired of going to the club. Skout has become the new online social club that allows people to meet in their pajamas. It is the best thing that one can do when they want to meet multiple people at one time.

The great thing with the app is the popular chat feature. All the profiles are grouped by photos so people can get a hint of who they want to hold conversations with. It is easy to see who you are attracted to with this type of awesome photo profile setup. Skout is the app that is starting to span the generations because of this photo view for profiles. There are teenagers and adults are that are using this site. It has become something like the newer, cooler version of Facebook.

Friendships formed online are very intriguing. People like to explore new friendships, and this site provides an easy way to do it. This is a vehicle for those that want to explore new ground.